by acfehrzul

This ebook basically is an excerpt of an Aaron Matthew Wall’s Search Engine Optimization Book. Aaron pick one chapter, “Pay Per Click”, and gives it away to visitors.
Google AdWords & Yahoo! PPC Tips’ Table of Contents:

• Before You Start
• What is Pay Per Click?
• Yahoo! Search Marketing
• Ad Writing Tips
• Customer Tracking and Bid Management
• Earning (and Buying) Trust
• Google Adwords
• Bonus Info: How to Improve Clickthrough Rate and Slash Google AdWords Costs to Maximize Profits:
• Microsoft AdCenter
• Resources Cited

While the entire SEO Book covers many other search engine marketing strategies such as:

• Keyword research
• Choosing a domain name
• Placing keywords in your page copy
• Website submission
• Link building
• Effectively using SEO tools
• Tracking your progress

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by acfehrzul

Taken from first page: Welcome to Google’s Search Engine Optimization Starter Guide. This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any webpage, but you may not be making the most out of them.
Contents:

• Create unique, accurate page titles
• Good practices for page title tags
• Make use of the “description” meta tag
• Good practices for description meta tags
• Improve the structure of your URLs
• Good practices for URL structure
• Make your site easier to navigate
• Good practices for site navigation
• Offer quality content and services
• Write better anchor text
• Use heading tags appropriately
• Optimize your use of images
• Make effective use of robots.txt
• Be aware of rel=”nofollow” for links
• Promote your website in the right ways
• Make use of free webmaster tools
• Take advantage of web analytics services
• Helpful resources for webmasters

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by acfehrzul

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by acfehrzul

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