by acfehrzul

This ebook basically is an excerpt of an Aaron Matthew Wall’s Search Engine Optimization Book. Aaron pick one chapter, “Pay Per Click”, and gives it away to visitors.
Google AdWords & Yahoo! PPC Tips’ Table of Contents:

• Before You Start
• What is Pay Per Click?
• Yahoo! Search Marketing
• Ad Writing Tips
• Customer Tracking and Bid Management
• Earning (and Buying) Trust
• Google Adwords
• Bonus Info: How to Improve Clickthrough Rate and Slash Google AdWords Costs to Maximize Profits:
• Microsoft AdCenter
• Resources Cited

While the entire SEO Book covers many other search engine marketing strategies such as:

• Keyword research
• Choosing a domain name
• Placing keywords in your page copy
• Website submission
• Link building
• Effectively using SEO tools
• Tracking your progress

and many other topics, DOWNLOAD THE EBOOK HERE